Under Armour Youth
Graphic Design, Advertising Campaign, Website Design
Target Audience: Youth athletes and their parents who are looking for the highest quality in sports gear for performance and safety.
Insight: Parents of athletes can have a hard time choosing the best gear for their athletes - and at the right time of year when gear is available to purchase.
Concept: Driving youth gear purchases during appropriate buying windows with a direct mail catalog that allows sports families to shop together, reinforced by email marketing and optimized seasonal landing pages.