eBay Brand Refresh

The world's community marketplace

Logos & Branding, Website Design

Target audience: Gen Z online shoppers and resellers of secondhand goods

Insights: eBay brand awareness is very high, but loyalty is not. Gen Z has a particular interest in secondhand marketplaces and many of their values (sustainability, community, entrepreneur support) matches those of eBay. After record-breaking revenue reported in 2021, eBay is ripe for a brand overhaul.

Concept: Update the eBay brand to better align with their mission to connect people and build communities.

Key message: Connecting people though shared interests.

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