Celebrating our backyard heroes with The Home Depot
Advertising, Graphics, Video Editing, Copywriting
Target audience: Suburban homeowners who love their yards
Insight: Many homeowners, especially dads, take an immense amount of pride in their backyard masterpieces and many learned a lot about landscaping during the pandemic lockdowns.
Concept: A branded in-person event for The Home Depot celebrates those heroes of turf with a rodeo where they can show off their skills for a chance to win a grand prize (and a year's worth of bragging rights. Social media is used to generate interest in the event. The event itself has opportunities for brand partnerships with outdoor brands to sponsor events and prizes.
2023 Bronze Addy, AAF Augusta
Cross-Platform - Integrated Advertising Campaign - Consumer Campaign