Flying Dog + Baltimore
Advertising, Graphic Design, Packaging
Target audience: Mid-Atlantic beer enthusiasts and Baltimore Ravens fans
Insight: As a Maryland-based brewery, Flying Dog's collaborations with the Baltimore Ravens have been lacking from an aesthetic standpoint.
Concept: This social campaign for Flying Dog brewery in Maryland draws upon connections to Baltimore, the Baltimore Ravens, and Edgar Allen Poe. The rough hand-lettered typography matches Flying Dog's well-established gonzo aesthetic through the work of Ralph Steadman, yet still brings in something new. While each beer name is taken from Poe's work, each is also a subtle nod to the Baltimore Ravens football team, which would coincide for a Fall release of a dark beer variety pack.