Flying Dog + Baltimore
Advertising, Print, Packaging
This social campaign for Flying Dog brewery in Maryland draws upon connections to Baltimore, the Baltimore Ravens, and Edgar Allen Poe. The rough hand-lettered typography matches Flying Dog's well-established gonzo aesthetic through the work of Ralph Steadman, yet still brings in something new. While each beer name is taken from Poe's work, each is also a subtle nod to the Baltimore Ravens football team, which would coincide for a Fall release of a dark beer variety pack.