Updated program guide design for a new generation of athletes at Bo Jackson's Elite Sports

Graphic Design, Print

Target Audience: Youth Athletes and families in the greater Chicago, IL and Columbus, OH regions.

Problem: The old program guide was looking outdated and over time the layout had become difficult to navigate.

Solution: In order to attract a new generation of youth athletes, and to follow a fresh, new website design, Bo Jackson's Elite Sports asked me to update their seasonal program guide. I used the website design as inspiration to modernize the guide's design to make it both more dynamic and easier to browse.

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