Peace of mind for parents, independence for kids

Advertising, Innovative Tech, Video/Motion Graphics, Web/UI Design

Target audience: Parents of children ages 8-12

Insight: Independent play is crucial to child development but parents are nervous about letting kids explore with no way to keep in touch, but are hesitant to give them smartphones

Concept: FreePlay is designed for use by kids and includes a durable band, screen protector, and FreePlay App by Let Grow for helping kids keep track of chores and to-do lists, monthly independence challenges, and ways to be independent.

Having an Apple Watch made for kids gives parents peace of mind because their kids can call or text at any time, and they can track them using GPS, giving kids more freedom to roam, play, and be outside of direct supervision.

Roles: AD/CW

Learn more about Let Grow here.

2022 SCADDY Award Honorable Mention, Emerging Tech

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