Hawaiian Airlines - "Island Time"
Advertising, Video/Motion Graphics
Target audience: Stressed out middle-aged adults ready for a break from the every day
Insight: Life is just better on island time.
Concept: This campaign aims to get tourists back to visiting the Hawaiian Islands through the only airline dedicated to taking people to and from the islands - Hawaiian Airlines. The hand lettered badge design of the copy works well for non traditional advertising in the form of small usable items like coasters or stickers and apparel. The design also just begged to be animated in a series of clips about escaping regular life to enjoy a bit of island time.